I'm a Senior UX designer at Samsung.
(Previously at Viome, Netflix, Raley's, and more!)
(Previously at Viome, Netflix, Raley's, and more!)
With a foundation in visual design and years of experience leading end-to-end product experiences, I specialize in creating intuitive, scalable, and visually compelling digital solutions. I bring a strategic mindset to every project, balancing business goals, user needs, and technical constraints to build experiences that drive real impact.
Design is my language for problem-solving. Whether I’m crafting a design system, mapping out complex user flows, or collaborating closely with cross-functional teams, I’m focused on making products that not only look beautiful, but work beautifully.
I'm passionate about thoughtful UX, data-driven decisions, and building products that people genuinely enjoy using.
Design that connects
As a designer, I acknowledge that I still have a lot to learn and a life-long path to better myself. I believe that creating a beautiful yet relatable and practical design as a means to evoke emotional responses is the key to effective communication. From research to visualization, I always try to explore a unique solution to solve problems, tell a story, and inspire the audience.
My approach to design
I believe in creating honest, powerful work that stands out, resonates and is driven by purpose. Committing to thorough research that uncovers the story and what distinguishes a business, organization, or product. While striving to create visual identities and storytelling that reflects a brand's personality, brings the environments in the spaces where we live and move to live and makes the audience engage.
My love for travel 🌍 ✈️
I was born in South Korea, but my love for exploring the world started early, thanks to my mom, who truly loves traveling and exploring the world.
In elementary school, I lived in New Zealand for a year and got to fully experience life as a Kiwi 🥝 (iykyk).
Then in 2007, my mom took me and my brother to travel the world for 6 unforgettable months through Russia, Japan, Guam, Cambodia, Thailand, Laos, Vietnam, Egypt, Italy and England.
One wild memory: my brother and I swam in the Nile River, got extremely sick when we arrived in Italy, and ended up staying a full month in Rome to recover—living in an apartment surrounded by locals who only spoke Italian. Mamma mia! An unexpected detour that turned into a core travel memory 🩵
In 2013, my family decided to move sunny California🌞. As soon as we arrived, we kicked things off with an epic cross-country road trip—from California to New York🗽 and back—spending a couple of months on the road and visiting most of the states along the way. 🏜️🛸 🦬🏛️🏔️ Since then, I’ve continued to explore new places, including Mexico, Iceland, Canada, and many more to come!
Each journey has shaped how I see the world and how I design for it. Being immersed in so many cultures from a young age taught me to value different perspectives, embrace the unexpected, and always stay curious.
Whether I’m designing a product or planning my next adventure, I carry that same spirit of exploration, empathy, and openness into everything I do.
“Stay curious, keep exploring!”
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The answer is "Sofishticated"
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Hellow, my name is Jellybean! I was rescued in South Korea back in 2018. My sister found me on Instagram and flew all the way to Korea to bring me home to California :) I recently moved to Seattle with her, and I love the park near our new place—there are so many ducky friends to say hi to!🦆🦆 🦆 🦆 🦆 🦆 🦆 🦆 🐕